Web analytics have become such a key platform in today’s online ecommerce businesses. If your business model revolves around your web site, it is very important to understand how your visitors behave as they navigate your various pages and offerings. It helps you identify who your customers are and quickly react, and even be proactive, in optimizing your site for your main business goals. Our article will help identify which free platforms that makes sense for what you need.
After spending your budget on your online campaigns, running the hours and spending a lot of effort to cover all your bases, how do you know that it’s working? How do you measure your ROI?
- Prediction Analytics – Based on your company’s purchase data, what Facebook users are most likely to become new customers? How can users be segmented? What other products are customers most likely to buy?